Pay per call (PPC) program is a marketing strategy that involves advertisers paying publishers or affiliates for every call generated through their marketing efforts. In other words, it’s a form of performance-based marketing where advertisers only pay when a potential customer calls their business.
The process typically works by the publisher or affiliate placing a unique phone number on their marketing channels, such as websites, social media, or search engine ads. When a potential customer sees the ad and decides to call the number, the call is routed to the advertiser’s business phone number. The advertiser then pays the publisher or affiliate a pre-agreed amount per call, which can vary depending on the industry and other factors.
Pay per call programs can be effective for businesses looking to generate leads and increase their customer base. They can also be beneficial for publishers or affiliates looking to monetize their online presence. However, it’s important to carefully evaluate the potential return on investment before participating in a pay per call program, as costs can quickly add up if the calls generated do not lead to sales or conversions.