Bot calls on your Google Ads can be a frustrating and costly problem for advertisers. Bot calls refer to automated calls made by bots, rather than human callers, and can be identified by their recorded messages or silence on the other end of the line.
There are several reasons why you may be receiving bot calls on your Google Ads:
- Click fraud: Competitors or other individuals may be using automated bots to click on your ads repeatedly, in an attempt to exhaust your advertising budget. These bots may also call your business to disrupt your operations.
- Robocalls: Robocalls are automated phone calls made by machines, often used by scammers to trick individuals into providing sensitive information or purchasing fraudulent products or services.
- Telemarketing calls: Some telemarketing companies use automated bots to make calls to potential customers, which can be annoying for recipients.
To reduce the number of bot calls you receive on your Google Ads, you can take several steps, including:
- Use call tracking and recording software: Call tracking and recording software can help you identify bot calls and provide evidence to Google that they are not legitimate calls.
- Use call extensions: Call extensions on your ads can help to identify legitimate calls from potential customers, and discourage bot calls.
- Block unwanted callers: You can use call blocking software or Google’s call blocking feature to block unwanted calls from known telemarketers or scammers.
- Report suspicious activity: You can report suspicious activity to Google, including bot calls or click fraud, to help protect your business and other advertisers from fraudulent activity.