Brand bidding, also known as trademark bidding, is the practice of bidding on your own brand name or trademarks as keywords in a paid search campaign. Whether it is allowed to do brand bidding on a Google campaign depends on various factors.
In general, brand bidding is allowed on Google Ads as long as you own the trademark or have the legal right to use it. However, there are some restrictions and guidelines that advertisers must follow to avoid infringing on other trademarks or violating Google’s policies.
If you are bidding on your own brand name, it is generally safe and can be beneficial to your overall paid search strategy. It can help you capture more clicks and conversions from people who are already searching for your brand, and it can also help you protect your brand name from competitors who may be bidding on it.
However, if you are bidding on someone else’s trademark or using a trademark in your ad copy without permission, it can be considered trademark infringement and can result in legal action. Google has strict policies against this and may suspend your account or remove your ads if you are found to be in violation.
Overall, brand bidding can be a valuable tactic in a Google Ads campaign, but it should be used strategically and in conjunction with other advertising tactics to maximize its effectiveness.
Therefore, it is important to do your research and make sure you have the legal right to use any trademarks before incorporating them into your paid search campaigns on Google.